.select2-container {
  box-sizing: border-box;
  display: inline-block;
  margin: 0;
  position: relative;
  vertical-align: middle; }
  .select2-container .select2-selection--single {
    box-sizing: border-box;
    cursor: pointer;
    display: block;
    height: 28px;
    user-select: none;
    -webkit-user-select: none; }
    .select2-container .select2-selection--single .select2-selection__rendered {
      display: block;
      padding-left: 8px;
      padding-right: 20px;
      overflow: hidden;
      text-overflow: ellipsis;
      white-space: nowrap; }
    .select2-container .select2-selection--single .select2-selection__clear {
      position: relative; }
  .select2-container[dir="rtl"] .select2-selection--single .select2-selection__rendered {
    padding-right: 8px;
    padding-left: 20px; }
  .select2-container .select2-selection--multiple {
    box-sizing: border-box;
    cursor: pointer;
    display: block;
    min-height: 32px;
    user-select: none;
    -webkit-user-select: none; }
    .select2-container .select2-selection--multiple .select2-selection__rendered {
      display: inline-block;
      overflow: hidden;
      padding-left: 8px;
      text-overflow: ellipsis;
      white-space: nowrap; }
  .select2-container .select2-search--inline {
    float: left; }
    .select2-container .select2-search--inline .select2-search__field {
      box-sizing: border-box;
      border: none;
      font-size: 100%;
      margin-top: 5px;
      padding: 0; }
      .select2-container .select2-search--inline .select2-search__field::-webkit-search-cancel-button {
        -webkit-appearance: none; }

.select2-dropdown {
  background-color: white;
  border: 1px solid #aaa;
  border-radius: 3px;
  box-sizing: border-box;
  display: block;
  position: absolute;
  left: -100000px;
  width: 100%;
  z-index: 1051; }

.select2-results {
  display: block; }

.select2-results__options {
  list-style: none;
  margin: 0;
  padding: 0; }

.select2-results__option {
  padding: 6px;
  user-select: none;
  -webkit-user-select: none; }
  .select2-results__option[aria-selected] {
    cursor: pointer; }

.select2-container--open .select2-dropdown {
  left: 0; }

.select2-container--open .select2-dropdown--above {
  border-bottom: none;
  border-bottom-left-radius: 0;
  border-bottom-right-radius: 0; }

.select2-container--open .select2-dropdown--below {
  border-top: none;
  border-top-left-radius: 0;
  border-top-right-radius: 0; }

.select2-search--dropdown {
  display: block;
  padding: 4px; }
  .select2-search--dropdown .select2-search__field {
    padding: 4px;
    width: 100%;
    box-sizing: border-box; }
    .select2-search--dropdown .select2-search__field::-webkit-search-cancel-button {
      -webkit-appearance: none; }
  .select2-search--dropdown.select2-search--hide {
    display: none; }

.select2-close-mask {
  border: 0;
  margin: 0;
  padding: 0;
  display: block;
  position: fixed;
  left: 0;
  top: 0;
  min-height: 100%;
  min-width: 100%;
  height: auto;
  width: auto;
  opacity: 0;
  z-index: 99;
  background-color: #fff;
  filter: alpha(opacity=0); }

.select2-hidden-accessible {
  border: 0 !important;
  clip: rect(0 0 0 0) !important;
  height: 1px !important;
  margin: -1px !important;
  overflow: hidden !important;
  padding: 0 !important;
  position: absolute !important;
  width: 1px !important; }

.select2-container--default .select2-selection--single {
  background-color: #fff;
  border: 1px solid #aaa;
  border-radius: 3px; }
  .select2-container--default .select2-selection--single .select2-selection__rendered {
    color: #444;
    line-height: 28px; }
  .select2-container--default .select2-selection--single .select2-selection__clear {
    cursor: pointer;
    float: right;
    font-weight: bold; }
  .select2-container--default .select2-selection--single .select2-selection__arrow {
    height: 26px;
    position: absolute;
    top: 1px;
    right: 1px;
    width: 20px; }
    .select2-container--default .select2-selection--single .select2-selection__arrow b {
      border-color: #888 transparent transparent transparent;
      border-style: solid;
      border-width: 5px 4px 0 4px;
      height: 0;
      left: 50%;
      margin-left: -4px;
      margin-top: -2px;
      position: absolute;
      top: 50%;
      width: 0; }

.select2-container--default[dir="rtl"] .select2-selection--single .select2-selection__clear {
  float: left; }

.select2-container--default[dir="rtl"] .select2-selection--single .select2-selection__arrow {
  left: 1px;
  right: auto; }

.select2-container--default.select2-container--disabled .select2-selection--single {
  background-color: #eee;
  cursor: default; }
  .select2-container--default.select2-container--disabled .select2-selection--single .select2-selection__clear {
    display: none; }

.select2-container--default.select2-container--open .select2-selection--single .select2-selection__arrow b {
  border-color: transparent transparent #888 transparent;
  border-width: 0 4px 5px 4px; }

.select2-container--default .select2-selection--multiple {
  background-color: white;
  border: 1px solid #aaa;
  border-radius: 3px;
  cursor: text; }
  .select2-container--default .select2-selection--multiple .select2-selection__rendered {
    box-sizing: border-box;
    list-style: none;
    margin: 0;
    padding: 0 5px;
    width: 100%; }
    .select2-container--default .select2-selection--multiple .select2-selection__rendered li {
      list-style: none; }
  .select2-container--default .select2-selection--multiple .select2-selection__placeholder {
    color: #999;
    margin-top: 5px;
    float: left; }
  .select2-container--default .select2-selection--multiple .select2-selection__clear {
    cursor: pointer;
    float: right;
    font-weight: bold;
    margin-top: 5px;
    margin-right: 10px; }
  .select2-container--default .select2-selection--multiple .select2-selection__choice {
    background-color: #e4e4e4;
    border: 1px solid #aaa;
    border-radius: 4px;
    cursor: default;
    float: left;
    margin-right: 5px;
    margin-top: 5px;
    padding: 0 5px; }
  .select2-container--default .select2-selection--multiple .select2-selection__choice__remove {
    color: #999;
    cursor: pointer;
    display: inline-block;
    font-weight: bold;
    margin-right: 2px; }
    .select2-container--default .select2-selection--multiple .select2-selection__choice__remove:hover {
      color: #333; }

.select2-container--default[dir="rtl"] .select2-selection--multiple .select2-selection__choice, .select2-container--default[dir="rtl"] .select2-selection--multiple .select2-selection__placeholder, .select2-container--default[dir="rtl"] .select2-selection--multiple .select2-search--inline {
  float: right; }

.select2-container--default[dir="rtl"] .select2-selection--multiple .select2-selection__choice {
  margin-left: 5px;
  margin-right: auto; }

.select2-container--default[dir="rtl"] .select2-selection--multiple .select2-selection__choice__remove {
  margin-left: 2px;
  margin-right: auto; }

.select2-container--default.select2-container--focus .select2-selection--multiple {
  border: solid black 1px;
  outline: 0; }

.select2-container--default.select2-container--disabled .select2-selection--multiple {
  background-color: #eee;
  cursor: default; }

.select2-container--default.select2-container--disabled .select2-selection__choice__remove {
  display: none; }

.select2-container--default.select2-container--open.select2-container--above .select2-selection--single, .select2-container--default.select2-container--open.select2-container--above .select2-selection--multiple {
  border-top-left-radius: 0;
  border-top-right-radius: 0; }

.select2-container--default.select2-container--open.select2-container--below .select2-selection--single, .select2-container--default.select2-container--open.select2-container--below .select2-selection--multiple {
  border-bottom-left-radius: 0;
  border-bottom-right-radius: 0; }

.select2-container--default .select2-search--dropdown .select2-search__field {
  border: 1px solid #aaa; }

.select2-container--default .select2-search--inline .select2-search__field {
  background: transparent;
  border: none;
  outline: 0;
  box-shadow: none;
  -webkit-appearance: textfield; }

.select2-container--default .select2-results > .select2-results__options {
  max-height: 200px;
  overflow-y: auto; }

.select2-container--default .select2-results__option[role=group] {
  padding: 0; }

.select2-container--default .select2-results__option[aria-disabled=true] {
  color: #999; }

.select2-container--default .select2-results__option[aria-selected=true] {
  background-color: #ddd; }

.select2-container--default .select2-results__option .select2-results__option {
  padding-left: 1em; }
  .select2-container--default .select2-results__option .select2-results__option .select2-results__group {
    padding-left: 0; }
  .select2-container--default .select2-results__option .select2-results__option .select2-results__option {
    margin-left: -1em;
    padding-left: 2em; }
    .select2-container--default .select2-results__option .select2-results__option .select2-results__option .select2-results__option {
      margin-left: -2em;
      padding-left: 3em; }
      .select2-container--default .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option {
        margin-left: -3em;
        padding-left: 4em; }
        .select2-container--default .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option {
          margin-left: -4em;
          padding-left: 5em; }
          .select2-container--default .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option .select2-results__option {
            margin-left: -5em;
            padding-left: 6em; }

.select2-container--default .select2-results__option--highlighted[aria-selected] {
  background-color: #5897fb;
  color: white; }

.select2-container--default .select2-results__group {
  cursor: default;
  display: block;
  padding: 6px; }

.select2-container--classic .select2-selection--single {
  background-color: #f7f7f7;
  border: 1px solid #aaa;
  border-radius: 3px;
  outline: 0;
  background-image: -webkit-linear-gradient(top, white 50%, #eeeeee 100%);
  background-image: -o-linear-gradient(top, white 50%, #eeeeee 100%);
  background-image: linear-gradient(to bottom, white 50%, #eeeeee 100%);
  background-repeat: repeat-x;
  filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#FFFFFFFF', endColorstr='#FFEEEEEE', GradientType=0); }
  .select2-container--classic .select2-selection--single:focus {
    border: 1px solid #5897fb; }
  .select2-container--classic .select2-selection--single .select2-selection__rendered {
    color: #444;
    line-height: 28px; }
  .select2-container--classic .select2-selection--single .select2-selection__clear {
    cursor: pointer;
    float: right;
    font-weight: bold;
    margin-right: 10px; }
  .select2-container--classic .select2-selection--single .select2-selection__placeholder {
    color: #999; }
  .select2-container--classic .select2-selection--single .select2-selection__arrow {
    background-color: #ddd;
    border: none;
    border-left: 1px solid #aaa;
    border-top-right-radius: 4px;
    border-bottom-right-radius: 4px;
    height: 26px;
    position: absolute;
    top: 1px;
    right: 1px;
    width: 20px;
    background-image: -webkit-linear-gradient(top, #eeeeee 50%, #cccccc 100%);
    background-image: -o-linear-gradient(top, #eeeeee 50%, #cccccc 100%);
    background-image: linear-gradient(to bottom, #eeeeee 50%, #cccccc 100%);
    background-repeat: repeat-x;
    filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#FFEEEEEE', endColorstr='#FFCCCCCC', GradientType=0); }
    .select2-container--classic .select2-selection--single .select2-selection__arrow b {
      border-color: #888 transparent transparent transparent;
      border-style: solid;
      border-width: 5px 4px 0 4px;
      height: 0;
      left: 50%;
      margin-left: -4px;
      margin-top: -2px;
      position: absolute;
      top: 50%;
      width: 0; }

.select2-container--classic[dir="rtl"] .select2-selection--single .select2-selection__clear {
  float: left; }

.select2-container--classic[dir="rtl"] .select2-selection--single .select2-selection__arrow {
  border: none;
  border-right: 1px solid #aaa;
  border-radius: 0;
  border-top-left-radius: 4px;
  border-bottom-left-radius: 4px;
  left: 1px;
  right: auto; }

.select2-container--classic.select2-container--open .select2-selection--single {
  border: 1px solid #5897fb; }
  .select2-container--classic.select2-container--open .select2-selection--single .select2-selection__arrow {
    background: transparent;
    border: none; }
    .select2-container--classic.select2-container--open .select2-selection--single .select2-selection__arrow b {
      border-color: transparent transparent #888 transparent;
      border-width: 0 4px 5px 4px; }

.select2-container--classic.select2-container--open.select2-container--above .select2-selection--single {
  border-top: none;
  border-top-left-radius: 0;
  border-top-right-radius: 0;
  background-image: -webkit-linear-gradient(top, white 0%, #eeeeee 50%);
  background-image: -o-linear-gradient(top, white 0%, #eeeeee 50%);
  background-image: linear-gradient(to bottom, white 0%, #eeeeee 50%);
  background-repeat: repeat-x;
  filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#FFFFFFFF', endColorstr='#FFEEEEEE', GradientType=0); }

.select2-container--classic.select2-container--open.select2-container--below .select2-selection--single {
  border-bottom: none;
  border-bottom-left-radius: 0;
  border-bottom-right-radius: 0;
  background-image: -webkit-linear-gradient(top, #eeeeee 50%, white 100%);
  background-image: -o-linear-gradient(top, #eeeeee 50%, white 100%);
  background-image: linear-gradient(to bottom, #eeeeee 50%, white 100%);
  background-repeat: repeat-x;
  filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#FFEEEEEE', endColorstr='#FFFFFFFF', GradientType=0); }

.select2-container--classic .select2-selection--multiple {
  background-color: white;
  border: 1px solid #aaa;
  border-radius: 3px;
  cursor: text;
  outline: 0; }
  .select2-container--classic .select2-selection--multiple:focus {
    border: 1px solid #5897fb; }
  .select2-container--classic .select2-selection--multiple .select2-selection__rendered {
    list-style: none;
    margin: 0;
    padding: 0 5px; }
  .select2-container--classic .select2-selection--multiple .select2-selection__clear {
    display: none; }
  .select2-container--classic .select2-selection--multiple .select2-selection__choice {
    background-color: #e4e4e4;
    border: 1px solid #aaa;
    border-radius: 4px;
    cursor: default;
    float: left;
    margin-right: 5px;
    margin-top: 5px;
    padding: 0 5px; }
  .select2-container--classic .select2-selection--multiple .select2-selection__choice__remove {
    color: #888;
    cursor: pointer;
    display: inline-block;
    font-weight: bold;
    margin-right: 2px; }
    .select2-container--classic .select2-selection--multiple .select2-selection__choice__remove:hover {
      color: #555; }

.select2-container--classic[dir="rtl"] .select2-selection--multiple .select2-selection__choice {
  float: right; }

.select2-container--classic[dir="rtl"] .select2-selection--multiple .select2-selection__choice {
  margin-left: 5px;
  margin-right: auto; }

.select2-container--classic[dir="rtl"] .select2-selection--multiple .select2-selection__choice__remove {
  margin-left: 2px;
  margin-right: auto; }

.select2-container--classic.select2-container--open .select2-selection--multiple {
  border: 1px solid #5897fb; }

.select2-container--classic.select2-container--open.select2-container--above .select2-selection--multiple {
  border-top: none;
  border-top-left-radius: 0;
  border-top-right-radius: 0; }

.select2-container--classic.select2-container--open.select2-container--below .select2-selection--multiple {
  border-bottom: none;
  border-bottom-left-radius: 0;
  border-bottom-right-radius: 0; }

.select2-container--classic .select2-search--dropdown .select2-search__field {
  border: 1px solid #aaa;
  outline: 0; }

.select2-container--classic .select2-search--inline .select2-search__field {
  outline: 0;
  box-shadow: none; }

.select2-container--classic .select2-dropdown {
  background-color: white;
  border: 1px solid transparent; }

.select2-container--classic .select2-dropdown--above {
  border-bottom: none; }

.select2-container--classic .select2-dropdown--below {
  border-top: none; }

.select2-container--classic .select2-results > .select2-results__options {
  max-height: 200px;
  overflow-y: auto; }

.select2-container--classic .select2-results__option[role=group] {
  padding: 0; }

.select2-container--classic .select2-results__option[aria-disabled=true] {
  color: grey; }

.select2-container--classic .select2-results__option--highlighted[aria-selected] {
  background-color: #3875d7;
  color: white; }

.select2-container--classic .select2-results__group {
  cursor: default;
  display: block;
  padding: 6px; }

.select2-container--classic.select2-container--open .select2-dropdown {
  border-color: #5897fb; }
/*!
 * Font Awesome Free 5.15.3 by @fontawesome - https://fontawesome.com
 * License - https://fontawesome.com/license/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License)
 */
.fa,.fab,.fad,.fal,.far,.fas{-moz-osx-font-smoothing:grayscale;-webkit-font-smoothing:antialiased;display:inline-block;font-style:normal;font-variant:normal;text-rendering:auto;line-height:1}.fa-lg{font-size:1.33333em;line-height:.75em;vertical-align:-.0667em}.fa-xs{font-size:.75em}.fa-sm{font-size:.875em}.fa-1x{font-size:1em}.fa-2x{font-size:2em}.fa-3x{font-size:3em}.fa-4x{font-size:4em}.fa-5x{font-size:5em}.fa-6x{font-size:6em}.fa-7x{font-size:7em}.fa-8x{font-size:8em}.fa-9x{font-size:9em}.fa-10x{font-size:10em}.fa-fw{text-align:center;width:1.25em}.fa-ul{list-style-type:none;margin-left:2.5em;padding-left:0}.fa-ul>li{position:relative}.fa-li{left:-2em;position:absolute;text-align:center;width:2em;line-height:inherit}.fa-border{border:.08em solid #eee;border-radius:.1em;padding:.2em .25em .15em}.fa-pull-left{float:left}.fa-pull-right{float:right}.fa.fa-pull-left,.fab.fa-pull-left,.fal.fa-pull-left,.far.fa-pull-left,.fas.fa-pull-left{margin-right:.3em}.fa.fa-pull-right,.fab.fa-pull-right,.fal.fa-pull-right,.far.fa-pull-right,.fas.fa-pull-right{margin-left:.3em}.fa-spin{-webkit-animation:fa-spin 2s linear infinite;animation:fa-spin 2s linear infinite}.fa-pulse{-webkit-animation:fa-spin 1s steps(8) infinite;animation:fa-spin 1s steps(8) infinite}@-webkit-keyframes fa-spin{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}to{-webkit-transform:rotate(1turn);transform:rotate(1turn)}}@keyframes fa-spin{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}to{-webkit-transform:rotate(1turn);transform:rotate(1turn)}}.fa-rotate-90{-ms-filter:"progid:DXImageTransform.Microsoft.BasicImage(rotation=1)";-webkit-transform:rotate(90deg);transform:rotate(90deg)}.fa-rotate-180{-ms-filter:"progid:DXImageTransform.Microsoft.BasicImage(rotation=2)";-webkit-transform:rotate(180deg);transform:rotate(180deg)}.fa-rotate-270{-ms-filter:"progid:DXImageTransform.Microsoft.BasicImage(rotation=3)";-webkit-transform:rotate(270deg);transform:rotate(270deg)}.fa-flip-horizontal{-ms-filter:"progid:DXImageTransform.Microsoft.BasicImage(rotation=0, mirror=1)";-webkit-transform:scaleX(-1);transform:scaleX(-1)}.fa-flip-vertical{-webkit-transform:scaleY(-1);transform:scaleY(-1)}.fa-flip-both,.fa-flip-horizontal.fa-flip-vertical,.fa-flip-vertical{-ms-filter:"progid:DXImageTransform.Microsoft.BasicImage(rotation=2, 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	<title>Michael Meier</title>
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	<link>https://michaelmeiernyc.com</link>
	<description>Real Estate Rockstars</description>
	<lastBuildDate>Fri, 28 Apr 2017 23:42:08 +0000</lastBuildDate>
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		<title>The Journey of a NYC Real Estate Agent (Featuring Joseph Sheehan)</title>
		<link>https://michaelmeiernyc.com/2017/04/28/the-journey-of-a-nyc-real-estate-agent-featuring-joseph-sheehan/</link>
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		<dc:creator><![CDATA[michaelmeier]]></dc:creator>
		<pubDate>Fri, 28 Apr 2017 23:33:37 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://michaelmeiernyc.com/?p=533</guid>

					<description><![CDATA[Starting a career in real estate isn’t as easy as you’d think. It’s essential to take into consideration that you’re not just becoming a real estate agent but also a business owner. You have to keep track of your income and expenses, develop a marketing plan, display excellent communication skills, manage your resources and so [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2.jpg"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-535" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2.jpg" alt="" width="2100" height="1500" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2.jpg 2100w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2-300x214.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2-768x549.jpg 768w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_nycrealestate_2-1024x731.jpg 1024w" sizes="(max-width: 2100px) 100vw, 2100px" /></a></p>
<p>Starting a career in real estate isn’t as easy as you’d think. It’s essential to take into consideration that you’re not just becoming a real estate agent but also a business owner. You have to keep track of your income and expenses, develop a marketing plan, display excellent communication skills, manage your resources and so on. <strong>Joseph Sheehan</strong>, a successful licensed real estate broker at Bond New York, who also has his broker’s license in Florida, joined us on the “<strong>Michael Meier Show for Real Estate Rockstars</strong>” to tell us what he&#8217;s learned from his five-year journey in the business thus far.</p>
<p>Joe, who lives in the same building as <strong>Michael Meier</strong> — principal broker and owner of <a href="http://www.meierrealestate.com"><strong>MEIER Real Estate</strong></a>, comes from a detail-oriented, accounting background where it was imperative he implemented certain processes to monitor data. So to him it was essential to transition into the industry with a plan. A two-year plan to be exact. Joe recommends that aspiring agents raise enough funds to last at least two years, if possible, due to the slow start most new agents face in generating income.</p>
<p><strong>Your first transaction.</strong><br />
Whether it’s on social media, at the coffee shop, through another agent or at the airport, your first transaction opportunity can happen at anytime. Joe got his first deal in a more traditional fashion by being on floor duty and converting a walk-in customer into a client. Always be prepared. Always be ready.</p>
<p><strong>Keeping up the momentum.</strong><br />
To keep business coming in after your first transaction, take a look at your marketing and advertising strategies. At MEIER, we encourage our agents to use social media to generate brand awareness, send out monthly videos to their personal network and distribute mailers and postcards. Other strategies to consider: investing in a lead generation platform, like Zillow, and cold calling.</p>
<p>The goal here is to keep going, even when times are tough. There’s a reason the real estate industry has a high turnover rate, and that’s because a lot of agents give up when they experience a stale period in generating business. If you just stick with it and be ready, you’re bound to get your big break.</p>
<p><strong>Knowing your values.</strong><br />
The core values we discussed on the show were that agents should maintain a very professional character on and off the job as you never know when you could meet a potential client. As licensed real estate agents in New York, we also have to abide by certain laws and ethics in our daily lives as well — honesty, for example, and being respectful of certain processes. Some other tips: Practice good time management skills, look polished and keep your wits about you.</p>
<p><strong>Being a resource for your clients.</strong><br />
Your clients will come to you with questions and advice on the market. Teach your clients what to expect from searching for a home to closing a transaction. Be mindful of their time, but also remember that your own time is very valuable. When your clients show signs of shopping around without a purpose, consider focusing more time on another client with more motivation. Also, think before you speak and remember that the home buying process can be an emotional one. Be understanding.</p>
<p><strong>Joining a team.</strong><br />
There are so many benefits to joining a team at a real estate firm. You will not only get to learn from experienced and successful agents, but also take on an automatic revenue stream, as these agents are already known in the industry and have developed a portfolio of clients. You will learn to avoid certain pitfalls and distinguish serious clients from not-so-serious ones. The time you save there alone is better spent on business practices that will help grow your business, like lead generation.</p>
<p>At MEIER, our Accelerator training program fosters a collaborative team environment where agents can learn from the successes and challenges other agents are facing. We do this to help bypass the steep learning curve and develop a more established presence as a team. After all, we encourage everyone at MEIER to assume the successes of our team as their own.</p>
<p><strong>What would Joe say to an agent with a similar skill set?</strong><br />
Be aware that it can take around four months for you to close your first transaction. Create a plan for two years with no income and standard business expenses. Also, make sure you dedicate time and a set budget for promoting and advertising your business. Joe had a nest egg, or as he likes to call it: a “transition fund.” Really grasp onto the fact that you’re starting a business and sometimes you will have to invest in it.</p>
<p><strong>What would Joe say to new agents in general?</strong><br />
Be smart about your business and plan ahead. If you&#8217;re committed to the industry and love what you’re doing but just can’t get that first deal, you have to figure out what you can change to do more business. Some of the most successful results come from stepping outside of your comfort zone. Ask yourself the following questions:</p>
<ol>
<li>Am I cut out to manage my own career?</li>
<li>Will I respect the real estate process?</li>
<li>Can I implement good time management skills?</li>
<li>How can I make sure to exude confidence?</li>
<li>Will I remember that any moment can be an opportunity for new business?</li>
<li>Am I ready to create a business and marketing plan?</li>
</ol>
<p><strong>Key takeaways if you’re just starting your career:</strong></p>
<ul>
<li>Prepare for a lot downtime.</li>
<li>Learn how to identify serious buyers.</li>
<li>Really trust your instincts.</li>
<li>Have a business plan and stick with it.</li>
<li>Treat your business as a business.</li>
<li>Figure out what’s not working and change it.</li>
<li>Respect the industry and especially your clients.</li>
<li>Join a team if possible.</li>
<li>Always remember anyone you come into contact with could be your next client.</li>
</ul>
<p>Have any questions about the industry or looking for advice on your social media goals? Want to recommend someone you think could add value to our show? We’d love to hear from you! Contact us at <a href="mailto:Info@MeierRealEstate.com" target="_blank" rel="noopener noreferrer">Info@MeierRealEstate.com </a>or visit our website at <a href="http://www.michaelmeiernyc.com" target="_blank" rel="noopener noreferrer">www.MichaelMeierNYC.com</a>.</p>
<p><strong>Follow us on social media: @MichaelMeierNYC on <a href="http://facebook.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="http://snapchat.com/add/michaelmeiernyc" target="_blank" rel="noopener noreferrer">Snapchat</a> &amp; <a href="http://instagram.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer">Instagram</a></strong></p>
<p><strong>Watch the full show here: <a href="https://www.youtube.com/watch?v=yJBKDcJ7Th0&amp;feature=youtu.be" target="_blank" rel="noopener noreferrer">Real Estate Journeys – Featuring Joseph Sheehan</a></strong></p>
<p><a href="https://www.youtube.com/watch?v=yJBKDcJ7Th0&amp;feature=youtu.be"><img decoding="async" class="wp-image-536 size-medium aligncenter" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Michael-Meier-Show_Joseph-Sheehan-300x169.jpg" alt="" width="300" height="169" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Michael-Meier-Show_Joseph-Sheehan-300x169.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Michael-Meier-Show_Joseph-Sheehan.jpg 642w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
<p><strong>Make sure to tune in every Thursday at 4:30 p.m. for new guests on the “Michael Meier Show for Real Estate Rockstars”!</strong></p>
<p style="text-align: center;">
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		<title>Which Agent Archetype Are You? (Featuring Jack Miller)</title>
		<link>https://michaelmeiernyc.com/2017/04/13/which-agent-archetype-are-you-featuring-jack-miller-2/</link>
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		<dc:creator><![CDATA[michaelmeier]]></dc:creator>
		<pubDate>Thu, 13 Apr 2017 23:43:24 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://michaelmeiernyc.com/?p=492</guid>

					<description><![CDATA[Last week we featured Jack Miller on the “Michael Meier Show for Real Estate Rockstars.” Jack is well known in the industry as someone who consults for brokerages and agents for his company, T3 Sixty. T3 Sixty is the largest management consultancy for residential real estate and the largest publisher of industry research, with 250 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2.jpg" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone wp-image-486 size-full" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2.jpg" alt="" width="2100" height="1500" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2.jpg 2100w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2-300x214.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2-768x549.jpg 768w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/info_2-1024x731.jpg 1024w" sizes="(max-width: 2100px) 100vw, 2100px" /></a></p>
<p>Last week we featured Jack Miller on the “Michael Meier Show for Real Estate Rockstars.” Jack is well known in the industry as someone who consults for brokerages and agents for his company, <a href="https://www.t3sixty.com/" target="_blank" rel="noopener noreferrer"><b>T3 Sixty</b></a>. T3 Sixty is the largest management consultancy for residential real estate and the largest publisher of industry research, with 250 brokers personally consulted by Jack himself. Each year his company publishes five books to help industry professionals grow and succeed.</p>
<p>Back in 2009, <a href="http://meierrealestate.com/" target="_blank" rel="noopener noreferrer"><b>MEIER Real Estate</b></a> broker / owner Michael Meier needed a CRM salesforce with a customized solution, so he called up a resource but ultimately wanted more help. He was later recommended to contact Jack in Texas. Jack was instrumental in offering advice and gave Michael his full attention and expertise without compensation. Throughout the years he would always offer free advice and a couple years later, Michael saw Jack’s name in the press when Compass bought out its first brokerage in Washington. He was inspired to call him again, they met and the rest is history.</p>
<p>Through Jack, Michael learned that T3’s whole business model revolves around developing leaders for the real estate industry and helping them grow and prosper off of their specific Agent Archetype. What are the Four Agent Archetypes you ask? See below.</p>
<p><b>The Four Agent Archetypes:<br />
</b>It’s important to first acknowledge that there’s so much noise in the industry with people telling you what to do in order to be successful. What’s missing is the connection between the methods and the actual person, and how to leverage yourself based on your unique skill set. Lots of agents end up failing because they keep trying new techniques without mastering what they’re good at first. That’s why it’s so important to identify what type of agent you are so you can thrive on that and build a strong sales practice.</p>
<p><b>The Prospector<br />
</b>The Prospector is someone who makes money by prospecting, or by actively being on the hunt to find people to do business with. These are the agents who are good at looking for people in specific situations; people they know they can help. Some examples include calling up expired listings, For Sale By Owners (FSBOs), the new divorcee who needs help selling their home, etc. Whatever situation people are in, the Prospector is good at handling it.</p>
<p>Prospectors don’t need to know these people, and this makes them good at picking up their businesses and moving to different markets. They turn data and info into sales and transactions. They take advantage of purchased lists and are really good at being focused and controlling their time. They sometimes use direct mail marketing to help out. A lot of coaches, such as Mike Ferry, specifically teach this type of skill set.</p>
<p><b>The Networker<br />
</b>Networkers make their money by networking, or being in contact with lots of different people. They are the ones who are actively out in the community meeting with people. These are the people who are great at public-facing roles and being involved in the community, such as soccer coaches and contributors for a charity. They don’t spend a lot of money on their businesses or use a lot of fancy technology because they&#8217;re a natural when it comes to meeting with people. People know they can trust you if you&#8217;re a Networker.</p>
<p>The Networker has a very high conversion rate amongst the people they know. If they tried to be feeded Internet leads, they wouldn&#8217;t be as successful in their conversion rates.</p>
<p><b>The Converter<br />
</b>The Converter is someone who&#8217;s a master at converting leads into clients. This is a very popular need in today’s technologically advanced society. Converters use money to generate and attract people to them through different advertising programs. They&#8217;re happy with their low conversion rates because they know they&#8217;ll always have one or two deals come out of the hundreds of leads they pull in.</p>
<p>Converters are good at sticking to the scripts and following up. They&#8217;re very mechanic. This is another portable quadrant, where masters of this skill set can pick up and move and still be successful because leads are leads. Converters spend a lot of money and use special tools to convert their leads.</p>
<p><b>The Marketer<br />
</b>The Marketer is someone who uses branding  and marketing technologies to grow their businesses. They attract people to them by building credibility within a certain specialty of the industry. They might stick to a certain type of building or a specific neighborhood. They&#8217;re the go-to person or expert in their sector. They maintain low advertising costs and high conversion rates.</p>
<p>Marketers can benefit from translating their marketing skills into sales skills. Since marketers know their audience so well they can guess what the customer is thinking, what they ate for breakfast and what they do wrong out of habit, they can capitalize on that. They can use their marketing knowledge to help their network and create things that are valuable. For example, they could create a tip sheet on the Top 10 Mistakes First-Time Home Buyers Make in New York. It’s important to create your first marketing piece and continue building your marketing library.</p>
<p>Sometimes people might start off in one quadrant and move around into others as they progress throughout their careers. Michael Meier, for example, began his career as a Prospector. He would cold call a certain amount of people each day asking if they wanted to sell their home. Later he worked with lead-generator platforms and would convert leads into sales. Now he acts as a social media expert, or as a Marketer, and demonstrates his expertise to help agents become more successful. That way he could stay in touch with them and act as a Marketer.</p>
<p>Marrying the Prospector or Converter with a marketing plan in place is advantageous for any agent going through this maturity cycle. For example, when you’re cold calling and you start jotting down email addresses, now you can effectively include these leads into your marketing efforts. It makes prospecting so much more effective. But this can only be done when you master one quadrant first and over time develop others. Some agents never develop all four, and that’s okay.</p>
<p><b>Advice for New Agents<br />
</b>Identify a mentor with a mature business in order to cut back on the trial-and-error period. You will move your business forward the fastest if you’re around successful people in the industry with a proven track record and try to emulate them. You don&#8217;t need to reinvent the wheel when it comes to the real estate industry.</p>
<p><b>How MEIER Real Estate Coaches Agents Toward Success<br />
</b>At MEIER Real Estate, we help agents evaluate which archetype quadrant they’re in. If they are Converters, we will help them with systems and customer relationship management (CRM) programs to improve their conversion of leads. If they’re good at cold calling, we will help them source lists and scripts. For marketing-minded agents, we have a tremendous library of Marketing Guides to instruct and help them succeed faster when they follow our proven blueprints. A lot of our agents are finding success with lead generator programs, such as Zillow. There’s something we teach here for every type of agent.</p>
<p>Like a lot of mature agents, Michael Meier — who worked on the No. 1 sales team in New York City — has dabbled and succeeded in each of these four quadrants. As a Prospector, for example, he was called the FSBO King. Today Michael is known for bringing a strong marketing and social media savvy focus to MEIER, which he created so that his own agents could benefit from his experience and implement the systems he used to succeed in each of these areas. With the right technology, the right scripts and the right mindframe, both new and experienced agents can learn how to master these skill sets.</p>
<p>Our philosophy at MEIER is to show real estate agents systems that work and coach them toward success based on their natural talent and desire to succeed. Coaching and mentorship is a big part of what we do. We make it our mission is to teach agents to build sustainable businesses. Michael likes to say, &#8220;We don&#8217;t give agents fish, we teach them how to fish,&#8221; so they can sustain themselves and their entrepreneurial growth.</p>
<p>Have any questions about the industry or looking for advice on your social media goals? Want to recommend someone you think could add value to our show? We’d love to hear from you! Contact us at <a href="mailto:Info@MeierRealEstate.com" target="_blank" rel="noopener noreferrer">Info@MeierRealEstate.com</a> or visit our website at <a href="http://www.MichaelMeierNYC.com" target="_blank" rel="noopener noreferrer">www.MichaelMeierNYC.com</a>.</p>
<p><b>Follow us on social media: @MichaelMeierNYC on </b><a href="http://facebook.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Facebook</b></a><b>, </b><a href="http://snapchat.com/add/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Snapchat</b></a><b> &amp; </b><a href="http://instagram.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Instagram</b></a></p>
<p><b>Watch the full show here: </b><a href="https://youtu.be/HBnKRTojQXU" target="_blank" rel="noopener noreferrer"><b>Which Agent Archetype Are You?</b></a></p>
<p><b>Don’t have time? Watch the highlights below:</b></p>
<p style="text-align: center;"><b><a href="https://youtu.be/go4xra0otvM?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer">What Is an Archetype and Why Is It Valuable?<br />
</a><a href="https://www.youtube.com/watch?v=go4xra0otvM&amp;feature=youtu.be&amp;list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-478" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture1-1.jpg" alt="" width="400" height="224" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture1-1.jpg 855w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture1-1-300x168.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture1-1-768x430.jpg 768w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></b></p>
<p style="text-align: center;"><b><a href="https://youtu.be/P-gnYhfetl4?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer">Demonstrating Expertise as a Marketer<br />
</a><a href="https://www.youtube.com/watch?v=P-gnYhfetl4&amp;feature=youtu.be&amp;list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-479" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture2.jpg" alt="" width="400" height="224" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture2.jpg 852w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture2-300x168.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture2-768x430.jpg 768w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a></b></p>
<p style="text-align: center;"><a href="https://youtu.be/0VKirKZzJns?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><b>The Maturity Cycle of an Agent<br />
</b></a><b><a href="https://www.youtube.com/watch?v=0VKirKZzJns&amp;feature=youtu.be&amp;list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-480" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture3.jpg" alt="" width="400" height="224" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture3.jpg 853w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture3-300x168.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Capture3-768x429.jpg 768w" sizes="auto, (max-width: 400px) 100vw, 400px" /></a><br />
</b><b><br />
Make sure to tune in every Thursday at 4:30 p.m. for new guests on the “Michael Meier Show for Real Estate Rockstars”!</b></p>
<p>&nbsp;</p>
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		<title>Simple Six-Digit Facebook Strategies (Featuring Jon Cheplak)</title>
		<link>https://michaelmeiernyc.com/2017/04/06/3-30-17-simple-six-digit-facebook-strategies-featuring-jon-cheplak/</link>
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		<dc:creator><![CDATA[michaelmeier]]></dc:creator>
		<pubDate>Thu, 06 Apr 2017 14:17:57 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://michaelmeiernyc.com/?p=467</guid>

					<description><![CDATA[We were fortunate in being able to have nationally renowned real estate coach and consultant Jon Cheplak as a guest on our latest episode of the “Michael Meier Show for Real Estate Rockstars.” With over 20 years of practical, applied and results-measured experience, Jon helps his clientele of the nation’s top real estate firms increase [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2.jpg" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-465 size-full" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2.jpg" alt="" width="2100" height="1500" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2.jpg 2100w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2-300x214.jpg 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2-768x549.jpg 768w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/infographic_epi-2-2-1024x731.jpg 1024w" sizes="auto, (max-width: 2100px) 100vw, 2100px" /></a></p>
<p>We were fortunate in being able to have nationally renowned real estate coach and consultant <a href="http://www.cheplaklive.com/" target="_blank" rel="noopener noreferrer">Jon Cheplak</a> as a guest on our latest episode of the “Michael Meier Show for Real Estate Rockstars.” With over 20 years of practical, applied and results-measured experience, Jon helps his clientele of the nation’s top real estate firms increase agent productivity, population and company profitability.</p>
<p>In this episode we discussed some strategies for real estate professionals to use Facebook marketing in a way that yields favorable returns on investments of time, money and energy. Just like going to the gym, you have to take all of the coaching, teaching and training and actually apply them to get good results.</p>
<p><b>Capture the Principles<br />
</b>The No. 1 thing you should take away from this episode is that “Everyone wants to buy, but no one wants to be sold.” Don’t overcomplicate the process of Facebook marketing. If something works for you, stick with it. If it doesn’t, try something new.</p>
<p><b>Know Your Audience<br />
</b>At any given moment, approximately 95 percent of people you’re connected with on Facebook are in the “indifferent” stage and have no intent to buy, rent or sell. On the other hand, just 5 percent are in the “consideration” phase or do have intent to buy, rent or sell. So what often happens is that we say the right things to the wrong people and the wrong things to the right people.</p>
<p>With the majority of people being indifferent, stay away from being too salesy and pushing people to buy, rent or sell from you. You have to be careful not to annoy those in the indifferent phase, because not only are they the majority but they also have the option of unfollowing you and moving away from your message. Instead focus on the content. Content amplification is outperforming conversion ads anyway.</p>
<p><b>Google vs. Facebook<br />
</b>If someone’s in the market to buy a home, they won’t turn to Facebook. They’ll go on Google with intent to take action and buy a home because Google is a “seeker” platform.</p>
<p>Facebook is an “interrupter” platform. The biggest objective for real estate professionals with Facebook is to get the viewer to stop scrolling and engage. Although people don’t go to Facebook to buy, rent or sell, they themselves will eventually become the buyer, renter or seller. So it’s wise to use Facebook as a lead generator and in a way that’s information gathering.</p>
<p><b>Create Scroll-Stopping Videos<br />
</b>The way to get those leads to interact is to share engaging content:</p>
<ol>
<li>Ask a question</li>
<li>Make a bold statement</li>
<li>Include movement</li>
</ol>
<p>Some of the most successful videos we’ve seen followers interact with are the videos that involve a lot of movement. For example, MEIER Real Estate broker and owner Michael Meier often does quick MEIER Minute educational videos in Times Square. All the movement, the noise, the visuals … it’s interesting and eye-catching; and people will stop and click to find out what’s going on.</p>
<p>Keep in mind that you don’t have to hire a professional production crew to film and edit these videos. In fact, we advise against it. According to Jon Chaplak, “Walkaround videos are king.” As long as you are authentic, the quality of your video doesn’t matter. Show up as you are and feel free to bring attention to any mistakes or errors. The goal is to humanize your potential consumer’s experience and create a connection. People generally buy with emotion and justify with logic.</p>
<p><b>Experiential Marketing vs. Math Marketing<br />
</b>Try to shy away from the scripts and dialogue you’ve learned and focus on the experience and the connection you make with your followers. Know and pull from those skills, but focus more on the human aspect when posting content on Facebook. That’s what Experiential Marketing is all about.</p>
<p>Look at reality television, for example. People love to watch the Kardashians and shows like “The Bachelor” because they feel like they can get to know these people and relate to some of their experiences. The same goes for marketing on Facebook. Get your followers to know who you are as a person and take them along your journey. The conscious brain thinks and connects in a social way — use that to your advantage. Be real and the right people will like and connect with you for who you are.</p>
<p>According to Jon Cheplak, approximately 100 million people log onto Facebook every night between the hours of 8 and 10 p.m., whereas approximately 52 million watch a Super Bowl ad. Why would you use Math Marketing and spend lots of money to run your ad when you can instead spend a smaller amount to boost a post and reach a larger audience?</p>
<p><b>Iconic Recall &amp; Echoic Recall<br />
</b>Iconic Recall is what we see or read. It takes approximately 1 second for what you see or read to dissipate. Echoic Recall is what we hear. It takes approximately 5 seconds for what you hear to dissipate. Combining some level of iconic recall will instantly increase your content to stay top of mind by 500 percent.</p>
<p>As long as your content includes information, visuals as well as audio, people will engage. If you’re camera-shy, try starting off with educational slides and slowly move into face-to-camera until you get comfortable. But try to get there eventually. The elements of personal communication rely on it and can be broken down as follows:</p>
<ul>
<li>7 percent = spoken words</li>
<li>38 percent = voice and tone</li>
<li>55 percent = body language</li>
</ul>
<p>The person who doesn’t bother with social media marketing and just sticks to cold calling is losing 55 percent of personal communication with their potential client because body language isn’t included. The best way to encompass all elements of communication is with video.</p>
<p><b>Make Deposits Into Your Business Equity Relations Account<br />
</b>The best performing ad is the one that looks least like an ad. Think of it as if you’re making deposits into your business equity relations account. Everyone else is trying to get money out of the ATM machine and can’t figure out why they can’t get the business. It’s because they haven’t made deposits in the form of information and expertise. Lead a conversation with your audience. Find a common ground with your network. Interview local businesses. Share information about the market. The more you share, people will start to rally behind you, trust you and start to work with you.</p>
<p>The Law of Fair Exchange states that when you do something for someone else, you feel more comfortable asking for something in return. And the Law of Reciprocity states that when you do something for someone, they’ll feel obligated to do something in return. So share knowledge with your audience, be who you are and you’ll eventually start to see success.</p>
<p>Have any questions about the industry or looking for advice on your social media goals? Want to recommend someone you think could add value to our show? We’d love to hear from you! Contact us at <a href="mailto:Info@MeierRealEstate.com" target="_blank" rel="noopener noreferrer">Info@MeierRealEstate.com</a> or visit our website at <a href="http://www.MichaelMeierNYC.com" target="_blank" rel="noopener noreferrer">www.MichaelMeierNYC.com</a>.</p>
<p><b>Follow us on social media: @MichaelMeierNYC on </b><a href="http://facebook.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Facebook</b></a><b>, </b><a href="http://snapchat.com/add/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Snapchat</b></a><b> &amp; </b><a href="http://instagram.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Instagram</b></a></p>
<p><b>Watch the full show here: </b><a href="https://www.youtube.com/watch?v=jcwdz8UUPv8&amp;t=34s" target="_blank" rel="noopener noreferrer"><b>Simple Six-Digit Facebook Strategies</b></a></p>
<p><b>Don’t have time? Watch the highlights below:</b></p>
<p style="text-align: center;"><a href="https://youtu.be/5VxqqEKP98I?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><b>Overdrawing Your Business Equity Account?<br />
</b></a><a href="https://youtu.be/5VxqqEKP98I?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-429 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-1-300x169.png" alt="" width="300" height="169" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-1-300x169.png 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-1.png 404w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a></p>
<p style="text-align: center;"><a href="https://youtu.be/nJVuus9rdHU?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><b>Being Real With Clients<br />
</b></a><a href="https://youtu.be/nJVuus9rdHU?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-430 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-2-300x170.png" alt="" width="300" height="170" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-2-300x170.png 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-2.png 405w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a></p>
<p style="text-align: center;"><a href="https://youtu.be/lclH2_l7-1A?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><b>Take Clients On A Journey With You</b><b><br />
</b></a><a href="https://youtu.be/lclH2_l7-1A?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-431 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-3-300x169.png" alt="" width="300" height="169" srcset="https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-3-300x169.png 300w, https://michaelmeiernyc.com/wp-content/uploads/2017/04/Screenshot-3.png 413w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a></p>
<p style="text-align: center;"><b><br />
Make sure to tune in every Thursday at 4:30 p.m. for new guests on the “Michael Meier Show for Real Estate Rockstars”!</b></p>
<p>&nbsp;</p>
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		<title>SELL, The &#8220;Social Savvy&#8221; Way! (Featuring Jesse Peters)</title>
		<link>https://michaelmeiernyc.com/2017/03/28/3-23-17-sell-the-social-savvy-way-featuring-jesse-peters/</link>
					<comments>https://michaelmeiernyc.com/2017/03/28/3-23-17-sell-the-social-savvy-way-featuring-jesse-peters/#respond</comments>
		
		<dc:creator><![CDATA[michaelmeier]]></dc:creator>
		<pubDate>Tue, 28 Mar 2017 23:01:02 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://michaelmeiernyc.com/?p=339</guid>

					<description><![CDATA[In our latest episode of the &#8220;Michael Meier Show for Real Estate Rockstars,&#8221; our special guest was Jesse Peters — a.k.a Mr. Social Savvy — who is a prime example of a real estate professional who’s created a brand for themselves through the power of social media. Jesse is a real estate agent who lives [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://michaelmeiernyc.com/wp-content/uploads/2017/03/infographic_4-copy.jpg" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-321 size-full" src="http://michaelmeiernyc.com/wp-content/uploads/2017/03/infographic_4-copy.jpg" alt="" width="700" height="454" /></a></p>
<p style="text-align: left;">In our latest episode of the &#8220;Michael Meier Show for Real Estate Rockstars,&#8221; our special guest was Jesse Peters — a.k.a <a href="http://www.socialsavvyhomes.ca" target="_blank" rel="noopener noreferrer">Mr. Social Savvy</a> — who is a prime example of a real estate professional who’s created a brand for themselves through the power of social media.</p>
<p>Jesse is a real estate agent who lives and works in Winnipeg, Canada, an area not many can point out on a map. Although he’s only been in the industry for just about five years, Jesse knew that he would eventually grow a large network if he shared valuable content on platforms like Facebook in a way that also expresses his personality. By building an identity people could connect with, he was able to not only achieve a larger following but also start to generate business from his use of social media and newfound clientele.</p>
<p><b>Social Media = Growth<br />
</b>Creating a brand identity on social media generates tremendous opportunity for the success of your business because you can essentially go from being a nobody to being a celebrity overnight. At <a href="http://www.meierrealestate.com" target="_blank" rel="noopener noreferrer">MEIER Real Estate</a>, we feel it’s so important to help our agents identify what it is they do best so that they can capitalize on that when sharing content with consumers on social websites like Facebook and Snapchat.</p>
<p>So how do you build your brand to achieve a success similar to Jesse’s? It’s all in the content and how you make it unique to express your own persona. There’s a trial-and-error period where you’ll test out what works for you and what doesn’t — i.e., how often you should post, what kind of content you should post, how you balance your business content with your personal content, what platforms fit your needs and more.</p>
<p>The point is to not be discouraged. It can take a while to figure out your brand identity. Stay true to yourself and continue to share articles and post videos in order to build your image as well as your credibility. Brand recognition is key and eventually, if you stick with it, you’ll find what works best for you to continue to grow your business using social media.</p>
<p><b>#DontBeABot<br />
</b>In an era where more and more real estate professionals are fearful of being replaced by technology, or “bots,” it’s extremely important to differentiate yourself from other agents in the industry by bringing out your own personality, experiences and insight. If everyone shared the same content, the same expressions, the same stories, it’s no wonder bots are trying to mimic that character.</p>
<p>While some aspects of the industry can definitely benefit consumers by streamlining certain mundane tasks through technology (transaction paperwork, for example), we found in our experience that consumers still want that human connection and expertise. Buying a home is an emotional process, and clients want to experience genuine interactions to gain real insight on how to handle the stressful transition of moving.</p>
<p>It’s important to remember that there are three things that cannot be replaced by technology, and in order to stay relevant, you must have exceptional qualities for each of them. The three things to keep you from being a bot are:</p>
<ul>
<li><strong>Personality</strong></li>
<li><strong>Insight</strong></li>
<li><strong>Connection</strong></li>
</ul>
<p>Have any questions about the industry or looking for advice on your social media goals? Want to recommend someone you think could add value to our show? We’d love to hear from you! Contact us at <a href="mailto:Info@MeierRealEstate.com" target="_blank" rel="noopener noreferrer">Info@MeierRealEstate.com</a> or visit our website at <a href="http://www.MichaelMeierNYC.com" target="_blank" rel="noopener noreferrer">www.MichaelMeierNYC.com</a>.</p>
<p><b>Follow us on social media: @MichaelMeierNYC on </b><a href="http://facebook.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Facebook</b></a><b>, </b><a href="http://snapchat.com/add/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Snapchat</b></a><b> &amp; </b><a href="http://instagram.com/michaelmeiernyc" target="_blank" rel="noopener noreferrer"><b>Instagram</b></a></p>
<p><b>Watch the full show here: </b><a href="https://youtu.be/1MSgYH23Fy0?list=PL-G14DzjLPRQe7ldLfazia9DCN_zxe9sV" target="_blank" rel="noopener noreferrer"><b>SELL, The &#8220;Social Savvy&#8221; Way!</b></a></p>
<p><b>Don’t have time? Watch the highlights below:</b></p>
<p style="text-align: center;"><b><a href="https://youtu.be/VhsO-6SyONo?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer">90% of YOUR BUSINESS through SOCIAL MEDIA</a></b><b><a href="https://youtu.be/VhsO-6SyONo?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-332 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-28-at-6.49.26-PM-300x188.png" alt="" width="300" height="188" /></a></b></p>
<p style="text-align: center;"><b><a href="https://youtu.be/JDwD5s8ToG4?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer">Road Map to Social Media Posts</a></b><b><a href="https://youtu.be/JDwD5s8ToG4?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-333 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-28-at-6.47.48-PM-300x188.png" alt="" width="300" height="188" /></a></b></p>
<p style="text-align: center;"><b><a href="https://youtu.be/okbZWTeqR_0?list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer">Building Relationships Through Social<br />
</a></b><a href="https://www.youtube.com/watch?v=okbZWTeqR_0&amp;feature=youtu.be&amp;list=PL-G14DzjLPRRPSn7BUN2oqgKhM0G1uxx7" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-334 size-medium" src="http://michaelmeiernyc.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-28-at-6.46.20-PM-300x186.png" alt="" width="300" height="186" /></a></p>
<p style="text-align: center;"><b>Tune in this Wednesday at 12 p.m. for a special show and then again Thursday at 4:30 p.m. for our regularly scheduled live show!</b></p>
<p style="text-align: center;">
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